Luminate
AppleTV+ Sci-Fi Strategy Revealed!
In this newsletter, we’re using Silo as a lens to evaluate AppleTV+ strategy in leveraging science fiction series on its platform to drive viewer engagement….
Is music discovery becoming more challenging? Is there a decline in musical serendipity?…
Streaming platforms have embraced sports shoulder content — documentaries, biopics and cultural deep-dives that bring fans closer to their favorite teams, athletes and sports moments….
In 2011, Spotify was released in the United States, and the way that American audiences listened to music was turned upside-down….
While streaming habits are susceptible to any number of shifting cultural forces, there’s at least one that’s consistently reliable: holiday-related viewing….
While many in our industry focus on streaming consumption and the billions of streams that occur weekly, there is another consumption format that has shown growth…
In the wake of the presidential election, Luminate spotlights some recent trends surrounding Ron Howard’s 2020 biopic Hillbilly Elegy, based on the autobiography of Vice President-elect…
In early October, Luminate officially launched the Luminate Index to provide labels, brands and agencies a single, comprehensive score designed to assess the depth, breadth and…
When the most successful movie producer of the century decided to double down on TV, it seemed like an easy bet….
Luminate partnered with a leading financial services mobile application to build out a music-centered strategy aimed at achieving two key objectives….
Call it kitsch or call it niche, but the rise of Bobby “Boris” Pickett’s “Monster Mash” is a fascinating study of how iconic, heritage tracks with…
A corner of entertainment often overlooked in year-end retrospectives is the performance of stand-up comedy specials and the power they hold to launch up-and-coming talent into…
As we inch closer to the end of 2024, one trend we’ve continued to track at Luminate is the growth of non-English music and the export…
This summer — forever to be remembered as “Brat Summer” — a trio of female artists took the country by storm and made us all want…
As the global music industry continues to evolve, the shift from Ad-Supported tiers to Premium subscriptions becomes more vital for increasing average revenue per user (ARPU)….
Luminate Announces New Deal with Sony Audio as Strategic Data Partner for Aligning Deeper Cultural Connections between the Brand and Relevant Audiences…
Luminate Index, fueled by Luminate’s industry-leading streaming data, is designed to accurately measure a music artist’s influence for brand partnerships and beyond….
Following the Emmy Awards on September 15, we’re now measuring the “Emmy effect” on winners in the major show categories….
While local cultures strongly influence music consumption, global trends and music border-crossing are becoming more prominent….
With viewers overwhelmed by the management of multiple platforms and a noticeable lack of loyalty to individual SVODs, delivering consistently engaging content is the key to…
Unlock deep data troves once reserved for industry insiders and get expert guidance to turn key learnings into actionable insights….
In recent years, concerts and live events have seen record-high revenues and attendance, breathing much-needed life into a sector that teetered on collapse during the pandemic….
The true beginnings of the decline in viewership for broadcast and cable television began in 2013 as Netflix started rolling out streaming originals series like House…
To celebrate the kickoff of Hispanic Heritage Month in the U.S. this week, we take a closer look at the Latin genre and its fans….
At this year’s All That Matters conference in Singapore, which occurred in early September 2024, Luminate’s Scott Ryan, EVP, Commercial, Music Consumption & Insights, presented Luminate’s…

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