In this newsletter, we’re using Silo as a lens to evaluate AppleTV+ strategy in leveraging science fiction series on its platform to drive viewer engagement….

While streaming habits are susceptible to any number of shifting cultural forces, there’s at least one that’s consistently reliable: holiday-related viewing….

In the wake of the presidential election, Luminate spotlights some recent trends surrounding Ron Howard’s 2020 biopic Hillbilly Elegy, based on the autobiography of Vice President-elect…

When the most successful movie producer of the century decided to double down on TV, it seemed like an easy bet….

A corner of entertainment often overlooked in year-end retrospectives is the performance of stand-up comedy specials and the power they hold to launch up-and-coming talent into…

Following the Emmy Awards on September 15, we’re now measuring the “Emmy effect” on winners in the major show categories….

The true beginnings of the decline in viewership for broadcast and cable television began in 2013 as Netflix started rolling out streaming originals series like House…

Seven years ago, Prime Video bought the TV rights to The Lord of the Rings, spending a reported $250 million for the fantasy classic….

This past May, Disney and Warner Bros. Discovery announced they would begin offering a Disney+/Hulu/Max bundle, prompting questions: How does a mega-bundle like this impact each…