U.S. Consumers Are Most Uncomfortable With AI Actors and Screenplays
Since the 2023 Hollywood strikes, major studios have been quietly evaluating the potential for generative AI in film and TV production workflows in hopes of driving cost savings. On the whole, studios have been slow and restrictive toward involving AI in production, amid copyright concerns and respective union negotiations in progress between SAG-AFTRA, the WGA […]
Who Owns the Rights to AI Derivatives From Licensing Deals?
In late 2025, major rights holders struck deals licensing their IP or works to AI companies to enable their users to generate derivative AI outputs. Among the most notable were Disney’s now-canceled deal with OpenAI, which would have allowed users to create Sora videos and ChatGPT images with Disney characters, and Udio and Suno’s respective […]
Consumer Survey Finds Increasing Discomfort With Generative AI in Music
U.S. consumers are getting more skittish about generative AI being used to either fully or partially create the music they listen to. The September 2025 wave of Luminate’s U.S. Entertainment 365 consumer survey shows interest and comfort have declined from levels the same survey indicated in May. Overall, U.S. consumers tend to be less interested […]
What Disney-OpenAI Means for AI User-Generated Content
By signing its landmark $1 billion deal with OpenAI earlier this month, Disney is looking to protect and extract value from its IP rather than risk floods of unmonetized, unrestricted, unauthorized derivatives at the leading AI platforms. While “edge cases” that violate restrictions will undoubtedly occur, a license allows Disney to define those restrictions and makes them […]
Protege Media Is Licensing Video to Train AI — What It Means for Film & TV
Film, TV and other video content producers and rights owners are already licensing content for AI training. The size of the market is hard to quantify, but at least some of the activity is being enabled by AI data brokers — an emerging crop of companies that have been aggregating content, preparing datasets and negotiating […]
Why Gen AI in Content Production Poses Legal Risks to Studios
For film and TV studios, the pursuit of AI workflows in content production requires an intricate risk analysis. Legal and rights clearance advisers are now front and center in defining production best practices to prevent or limit liability, including conducting due diligence on off-the-shelf AI models or tools and approving or restricting specific ways in […]
Sora Pressures Hollywood to Plot AI Licensing Future
The arrival of OpenAI’s Sora is forcing Hollywood to confront generative AI more urgently. While lawsuits are being considered, studios also need to figure out the future of licensing with AI companies, even beyond OpenAI, the creator of the controversial video-generation app. “If I were a major media company, I would certainly be asking my lawyers about […]
How Sora Is Prompting Hollywood to Reassess Its Relationship With Big AI
What has hit Hollywood hard since the launch of the Sora app late last month should have at least started to become apparent back in April, when the Studio Ghibli trend gripped ChatGPT.
What’s Driving the Animated TV Series Falloff?
Animated series have endured a boom-and-bust cycle in recent years.