Luminate
Request a Demo

Author: James Guerra

Customer Success Associate

Unpacking the Variants Strategy

Billie Eilish made headlines this Spring when she commented on the practice of manufacturing and marketing multiple vinyl variants by top artists in an interview with Billboard.

Regional Mexican Artists Are Going Global This Year

The continued growth of international music is one of the key trends reported in Luminate’s 2023 Midyear Music Report. The report highlights the success of genres like J-Pop, Afrobeats and Regional Mexican in the United States. In today’s Tuesday Takeaway, our resident Regional Mexican fans James Guerra (Customer Success Associate) and Saskia Allan (Sr. Research Analyst) discuss the rise and rise of the genre.

Luminate
Luminate

11355 W Olympic Blvd
Los Angeles, CA 90064

Instagram
Home
Contact Us

© 2025 Luminate Data, LLC. All Rights Reserved.

Explore Our Range of Products

As entertainment’s preeminent data and insights company, our services unlock the most trustworthy information across music, film and television.

Have a general question? View our FAQs or submit a ticket.

Interested in Luminate Music?

Request a demo for our subscription-based music platform or our data management and matching services.

Interested in Luminate Film & TV?

Inquire about our verified film & TV metadata and DEI entertainment information and resources.

Interested in Luminate Insights?

Inquire about consultative services available in global research, audience insights and brand marketing across all entertainment.

Interested in Luminate Music?

Request a demo for our subscription-based music platform or our data management and matching services.

Have a general question? View our FAQs or submit a ticket.
Product Interest (Select all that apply) *
Type of Inquiry (Select all that apply) *
By checking this box, you agree to receive marketing communications from Luminate Data, LLC and its affiliates, including news, updates and promotions. You may opt out at any time. *
Privacy Policy/Terms Consent
By clicking “Submit” you agree to our Privacy Policy (https://luminatedata.com/privacy-policy/ ) and Terms of Use (https://luminatedata.com/terms-of-use/).

Interested in Luminate Film & TV?

Inquire about our verified film & TV metadata and DEI entertainment information and resources.

Have a general question? View our FAQs or submit a ticket.
Product Interest (Select all that apply) *
Product Interest (Select all that apply) *
Type of Inquiry (Select all that apply) *
By checking this box, you agree to receive marketing communications from Luminate Data, LLC and its affiliates, including news, updates and promotions. You may opt out at any time. *
Privacy Policy/Terms Consent
By clicking “Submit” you agree to our Privacy Policy (https://luminatedata.com/privacy-policy/ ) and Terms of Use (https://luminatedata.com/terms-of-use/).

Interested in Luminate Insights?

Inquire about consultative services available in global research, audience insights and brand marketing across all entertainment.

Have a general question? View our FAQs or submit a ticket.
Product Interest (Select all that apply) *
Type of Inquiry (Select all that apply) *
By checking this box, you agree to receive marketing communications from Luminate Data, LLC and its affiliates, including news, updates and promotions. You may opt out at any time. *
Privacy Policy/Terms Consent
By clicking “Submit” you agree to our Privacy Policy (https://luminatedata.com/privacy-policy/ ) and Terms of Use (https://luminatedata.com/terms-of-use/).