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Author: James Guerra

Customer Success Associate

Unpacking the Variants Strategy

Billie Eilish made headlines this Spring when she commented on the practice of manufacturing and marketing multiple vinyl variants by top artists in an interview with Billboard.

Regional Mexican Artists Are Going Global This Year

The continued growth of international music is one of the key trends reported in Luminate’s 2023 Midyear Music Report. The report highlights the success of genres like J-Pop, Afrobeats and Regional Mexican in the United States. In today’s Tuesday Takeaway, our resident Regional Mexican fans James Guerra (Customer Success Associate) and Saskia Allan (Sr. Research Analyst) discuss the rise and rise of the genre.

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By checking this box, you agree to receive marketing communications from Luminate Data, LLC and its affiliates, including news, updates and promotions. You may opt out at any time. *
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By clicking “Submit” you agree to our Privacy Policy (https://luminatedata.com/privacy-policy/ ) and Terms of Use (https://luminatedata.com/terms-of-use/).

Interested in Luminate Insights?

Inquire about consultative services available in global research, audience insights and brand marketing across all entertainment.

Have a general question? View our FAQs or submit a ticket.
Product Interest (Select all that apply) *
Type of Inquiry (Select all that apply) *
By checking this box, you agree to receive marketing communications from Luminate Data, LLC and its affiliates, including news, updates and promotions. You may opt out at any time. *
Privacy Policy/Terms Consent
By clicking “Submit” you agree to our Privacy Policy (https://luminatedata.com/privacy-policy/ ) and Terms of Use (https://luminatedata.com/terms-of-use/).