The Demographic Data Behind Disney’s SVOD Bundle Magic

“Get the perfect streaming pair” is a tagline Disney uses to promote the bundled combination of Disney+ and Hulu.
‘Andor’ Release Strategy Defies Disney+ ‘Star Wars’ Woes

In the never-ending debate over binge-vs.-weekly release in streaming, Disney+ has found success with a compromise.
Streaming’s Unlikeliest Success Is a 60-Year-Old Soap Opera

In a streaming world filled with original series consisting of just 10 to 13 episodes per season, one show is making its mark with a higher-volume approach.
Marvel’s Missteps

When the most successful movie producer of the century decided to double down on TV, it seemed like an easy bet.
AMC on Netflix

This summer, AMC and Netflix inked a deal licensing 13 AMC titles to Netflix. This wasn’t a typical licensing deal, as many of these titles were already flagship series on AMC’s own paid streamer, AMC+. When they arrived on Netflix on August 19, the titles were given prominent AMC branding, a rare sight in Netflix’s […]
Bored of the Rings

Seven years ago, Prime Video bought the TV rights to The Lord of the Rings, spending a reported $250 million for the fantasy classic.
Netflix vs. Everyone Else

The streaming wars aren’t over, but they might already have a winner.
Star Wars Struggles

The Star Wars franchise has been central to the success of Disney+, which launched in 2019 with The Mandalorian as its flagship program.