How Sports Are Helping Peacock Originals Fly Higher
Turns out hosting the two biggest sporting events of the year can be a real boon for your streaming service. It’s perhaps unsurprising that NBCUniversal’s Peacock racked up major wins in the month it carried both the Super Bowl and the most-watched Winter Olympic Games in over a decade, not to mention a massively watched NBA All-Star […]
How Season-Over-Season Growth Measures Success in Streaming
With U.S. content’s contraction over the last few years, success in the streaming TV game is no longer about sheer volume but rather how platforms cultivate and sustain audience relationships with series over time. Indeed, viewership patterns at Netflix help to illustrate this point, as the streamer has maintained a robust output level in the […]
How Netflix’s Streaming Dominance Ebbed in 2025
It’s clear that Netflix remains the leading streaming platform. But when looking at the latest data, it’s equally clear that the service has seen its dominance begin to slip. As explored in Luminate’s 2025 Year-End Film & TV Report, the most-watched streaming original TV season of the year (by viewing time) did not come from Netflix […]
‘Stranger Things’ Viewership Is Huge — But Beware the Decay Curve
The long-awaited return of Stranger Things near the end of 2025 has brought the blockbuster sci-fi title roaring back into the top ranks of original streaming series viewership. Per Luminate Streaming Viewership (M), in just six full weeks of availability (including the first week of January 2026), Stranger Things’ fifth and final season accrued more minutes of viewing in the U.S. […]
Why ‘Percy Jackson’ Won’t Ease Disney+ Engagement Woes
The return of a successful original series in December provided a glimmer of hope at the end of a challenging year for Disney+. That would be YA adaptation Percy Jackson and the Olympians, a show that, at the time of its debut, seemed to point the way forward for a platform laboring to move past its Star Wars and Marvel-related struggles. […]
What’s Driving New SVOD Subscriptions in 2025
“Content is king” was once the streaming world’s foremost maxim, but the available data indicates value, not content, is top of mind for SVOD consumers these days. Data from Luminate’s September Entertainment 365 survey, featured in the new Luminate Intelligence special report The Streaming Video Economy, shows this in stark relief. When U.S. streaming subscribers were […]
How ‘Stranger Things’ and ‘Landman’ Affect the Release Cadence Debate
Earlier this year, Luminate Streaming Watch examined the effects of long season-to-season gaps on TV series viewership, noting that a lengthy absence can lead to a significant ratings boost for the most popular titles. This phenomenon has played out again with perhaps the biggest streaming release of 2025: the fifth and final season of Stranger Things. While the […]
Why Hulu Could Be the Answer to Shrinking Disney+ Engagement
As Disney prepares to fully knit Hulu into the Disney+ streaming app, the Mouse House’s leadership has made clear that they’re hoping the move will help boost engagement on the company’s flagship streamer.
Binge vs. Weekly? Amazon Release Strategy Belies the Binary Debate
The debate over binge vs. weekly release strategies has been a mainstay of the streaming landscape for years.
How Streaming Series Cancellations Have Changed Post-Peak TV
Faced with the end of streaming’s glory days and roiled by twin guild strikes, Hollywood was being forced to seriously rethink its priorities.