What’s Driving New SVOD Subscriptions in 2025
“Content is king” was once the streaming world’s foremost maxim, but the available data indicates value, not content, is top of mind for SVOD consumers these days. Data from Luminate’s September Entertainment 365 survey, featured in the new Luminate Intelligence special report The Streaming Video Economy, shows this in stark relief. When U.S. streaming subscribers were […]
How ‘Stranger Things’ and ‘Landman’ Affect the Release Cadence Debate
Earlier this year, Luminate Streaming Watch examined the effects of long season-to-season gaps on TV series viewership, noting that a lengthy absence can lead to a significant ratings boost for the most popular titles. This phenomenon has played out again with perhaps the biggest streaming release of 2025: the fifth and final season of Stranger Things. While the […]
Why Hulu Could Be the Answer to Shrinking Disney+ Engagement
As Disney prepares to fully knit Hulu into the Disney+ streaming app, the Mouse House’s leadership has made clear that they’re hoping the move will help boost engagement on the company’s flagship streamer.
Binge vs. Weekly? Amazon Release Strategy Belies the Binary Debate
The debate over binge vs. weekly release strategies has been a mainstay of the streaming landscape for years.
How Streaming Series Cancellations Have Changed Post-Peak TV
Faced with the end of streaming’s glory days and roiled by twin guild strikes, Hollywood was being forced to seriously rethink its priorities.
Bundles Give Disney More Pricing Power Than Its Streaming Rivals
SVOD price hikes have become so commonplace you can practically set your watch to them — and in Disney’s case, that’s pretty much literal.
Google’s Gemini Smart TVs Are an Advertising Tool, Not an AI Revolution
Earlier this month, manufacturer TCL began rolling out Google TV sets featuring Alphabet’s AI assistant Gemini.
How Peacock Just Changed the Game for Streaming Sports Bundles
After a long period of sitting on the sidelines, Peacock has finally entered the bundling game.
ESPN-Fox Bundle Aims to Transform Cable Nets for the Streaming Era
If traditional media companies can’t save the cable bundle, perhaps they can re-create it in the aggregate.
Do Long Gaps Between Seasons Hurt or Help Series?
If consumers have benefited from the rise of streaming TV, they’ve also suffered from at least one irritating side effect: ever-lengthening breaks between seasons of their favorite shows.