Women-Led Stories Are Undersupplied on Streaming
In the post-peak TV era of the content business, it’s become ever more crucial to invest programming dollars wisely, to ensure that the series produced are met with robust audience demand. This is not always possible, of course. But it is possible, in the increasingly data-driven landscape, to identify underserved audiences or genres where audience […]
What’s Driving Series Cancellations in the Streaming Era
Numerous factors can influence a decision to cancel a TV series. But ultimately, and unsurprisingly, the vast majority come down to questions of viewership. In the streaming era, however, “viewership” is no longer as straightforward as it once was, as explored in the new Luminate report TV Renewals & Cancellations. According to our analysis of […]
How YA Content Is Powering Prime Video’s Success
Prime Video has quietly been having a very good 2026. The Amazon-owned SVOD has solidified its position as the clear leader of the non-Netflix streaming pack: With 154 billion U.S. minutes streamed for its original content year to date through the end of August, per Luminate Streaming Viewership (M), it’s ahead of its nearest competitor […]
The Binge Release Is Alive and Well, and Not Just on Netflix
For all the criticism lobbed against the all-episodes-at-once, or “binge,” release cadence, it remains a prevalent strategy — even outside of Netflix. Of course, the service that pioneered the binge release is still its foremost practitioner. More than 80% of Netflix’s original TV seasons from 2024 to H1 2026 dropped all of their episodes at […]
Why Did Disney ‘Un-Renew’ Wonder Man? Data Offers Clues
In an unusual move, Disney recently decided to “un-renew” Marvel Studios streaming original series Wonder Man — canceling the show after it had already ordered a second season months before. It was a surprising move, to say the least, with even the series creators seemingly caught off guard by the announcement. But a deeper dive into the available viewership data reveals Wonder Man was a […]
The ‘Love Island’ Audience Won’t Stop Growing
In a TV landscape where even massive successes are often shedding viewers from season to season, Peacock’s megahit Love Island USA has defied these trends. After its 2024 and 2025 seasons experienced explosive year-over-year surges in engagement, this year’s edition showed the series still had room to grow. In its first seven weeks of release (covering the week of the […]
Netflix’s YouTube Strategy Isn’t Likely to Solve Its Problems
Saying Netflix is about to look a lot more like YouTube isn’t a snarky comment anymore but a factual statement: Just months after integrating video podcasts, the SVOD service is now adding a raft of content from popular YouTube channels that will exist on both platforms co-exclusively, as well as “some of your favorite videos from around the Internet” […]
Streaming’s New Key to Success: A Season Every Year
The return of two hit series late last month neatly illustrated one of streaming TV’s ongoing issues: the ideal gap between season premieres. Netflix’s live-action Avatar: The Last Airbender adaptation dropped its second season June 25 after a more than two-year break (season 1 debuted in February 2024), while Peacock megahit Love Island USA returned for season 8 almost one […]
Streamers Still Haven’t Cracked Content Discovery — Yet
When content discovery on streaming video platforms is discussed, it’s usually in terms of how difficult or bad it is. The challenge in connecting viewers with content they want to watch, but may not think of themselves, is a deep-seated problem streamers have been struggling with since the very start of the streaming wars — […]
Older Content Is Dominating U.S. TV Viewing Time
Luminate’s recent special report Retro Revival illustrated how older music is outpacing recent releases with streaming consumers. But the same is true of film and TV. According to Luminate Streaming Viewership (M), library content consumption has dwarfed that of original titles on streaming platforms by more than a 3-to-1 margin in recent quarters. In the first three […]