How Netflix’s Streaming Dominance Ebbed in 2025
It’s clear that Netflix remains the leading streaming platform. But when looking at the latest data, it’s equally clear that the service has seen its dominance begin to slip. As explored in Luminate’s 2025 Year-End Film & TV Report, the most-watched streaming original TV season of the year (by viewing time) did not come from Netflix […]
‘Stranger Things’ Viewership Is Huge — But Beware the Decay Curve
The long-awaited return of Stranger Things near the end of 2025 has brought the blockbuster sci-fi title roaring back into the top ranks of original streaming series viewership. Per Luminate Streaming Viewership (M), in just six full weeks of availability (including the first week of January 2026), Stranger Things’ fifth and final season accrued more minutes of viewing in the U.S. […]
Why ‘Percy Jackson’ Won’t Ease Disney+ Engagement Woes
The return of a successful original series in December provided a glimmer of hope at the end of a challenging year for Disney+. That would be YA adaptation Percy Jackson and the Olympians, a show that, at the time of its debut, seemed to point the way forward for a platform laboring to move past its Star Wars and Marvel-related struggles. […]
What’s Driving New SVOD Subscriptions in 2025
“Content is king” was once the streaming world’s foremost maxim, but the available data indicates value, not content, is top of mind for SVOD consumers these days. Data from Luminate’s September Entertainment 365 survey, featured in the new Luminate Intelligence special report The Streaming Video Economy, shows this in stark relief. When U.S. streaming subscribers were […]
How ‘Stranger Things’ and ‘Landman’ Affect the Release Cadence Debate
Earlier this year, Luminate Streaming Watch examined the effects of long season-to-season gaps on TV series viewership, noting that a lengthy absence can lead to a significant ratings boost for the most popular titles. This phenomenon has played out again with perhaps the biggest streaming release of 2025: the fifth and final season of Stranger Things. While the […]
Why Hulu Could Be the Answer to Shrinking Disney+ Engagement
As Disney prepares to fully knit Hulu into the Disney+ streaming app, the Mouse House’s leadership has made clear that they’re hoping the move will help boost engagement on the company’s flagship streamer.
Binge vs. Weekly? Amazon Release Strategy Belies the Binary Debate
The debate over binge vs. weekly release strategies has been a mainstay of the streaming landscape for years.
How Streaming Series Cancellations Have Changed Post-Peak TV
Faced with the end of streaming’s glory days and roiled by twin guild strikes, Hollywood was being forced to seriously rethink its priorities.
Bundles Give Disney More Pricing Power Than Its Streaming Rivals
SVOD price hikes have become so commonplace you can practically set your watch to them — and in Disney’s case, that’s pretty much literal.
Google’s Gemini Smart TVs Are an Advertising Tool, Not an AI Revolution
Earlier this month, manufacturer TCL began rolling out Google TV sets featuring Alphabet’s AI assistant Gemini.