Streamers Still Haven’t Cracked Content Discovery — Yet
When content discovery on streaming video platforms is discussed, it’s usually in terms of how difficult or bad it is. The challenge in connecting viewers with content they want to watch, but may not think of themselves, is a deep-seated problem streamers have been struggling with since the very start of the streaming wars — […]
Older Content Is Dominating U.S. TV Viewing Time
Luminate’s recent special report Retro Revival illustrated how older music is outpacing recent releases with streaming consumers. But the same is true of film and TV. According to Luminate Streaming Viewership (M), library content consumption has dwarfed that of original titles on streaming platforms by more than a 3-to-1 margin in recent quarters. In the first three months […]
Broadcast Shows Have Quietly Become Major Streaming Hits
Given the sheer volume of buzz surrounding the second season of The Pitt, one might assume the HBO Max medical procedural would easily rank as the most-streamed season of television in 2026. But that’s not the case. Newly available data from Luminate Streaming Viewership (M) allows for a fresh look at the streaming landscape, showing that current broadcast […]
The Creator Economy Is Transforming Hollywood Jobs — Not Just Content
Anyone observing Hollywood in recent years has seen the creator economy reshape the entertainment business in myriad ways, from YouTube stars and influencers’ increasingly common presence in traditional film and TV content to TikTok’s rise as a discovery engine for viewers. But the creator economy’s influence on Hollywood may already be even more pervasive than is readily […]
The Data Behind L.A.’s Lagging TV Production
One major factor underlying Los Angeles’ much-discussed production exodus is Hollywood’s ongoing production contraction. Total U.S. TV premieres, as tracked by Luminate, have dropped each year since 2022, which continues to stand as the final high point of peak TV. The problem facing L.A.’s local industry is not just less content being made in the city […]
How Film & TV Production Incentives Have Turned Into an Arms Race
Even as the U.S. entertainment industry has faced a staggering production slowdown, the global competition to host Hollywood projects has not slowed at all. If anything, it has intensified. Indeed, the production incentive landscape now resembles nothing so much as an arms race, as explored in the new Luminate Intelligence special report Hollywood Exodus 2026. With […]
How a Paramount-WBD Merger Could Create a Streaming Powerhouse
With the Paramount Skydance-Warner Bros. Discovery merger having recently cleared another hurdle, the combination of two more major Hollywood studios is that much closer to becoming reality. In light of this, it’s worth considering what this pair-up would mean for the content landscape, particularly with regard to streaming. It’s no secret that a major motivation behind […]
Why Top 2026 Series Prove Streaming Originals Are Going Back to the Future
With a massive swell in viewership around its finale, The Pitt Season 2 is now the most-watched streaming original TV season by viewing time so far this year, according to Luminate Streaming Viewership (M). Much has been made about how the series is a medical procedural, a genre that has been a decades-long fixture on U.S. broadcast networks, and […]
How New Franchise Releases Drive Legal and Illegal Streaming
You might assume that piracy is a major concern only for the latest Hollywood hits. But that’s not the case, especially when it comes to long-running franchises. Exclusive data shared with Luminate by the research firm MUSO, which focuses on global piracy consumption, shows that a new entry in a major film franchise often inspires increased […]
How Sports Are Helping Peacock Originals Fly Higher
Turns out hosting the two biggest sporting events of the year can be a real boon for your streaming service. It’s perhaps unsurprising that NBCUniversal’s Peacock racked up major wins in the month it carried both the Super Bowl and the most-watched Winter Olympic Games in over a decade, not to mention a massively watched NBA All-Star […]