Why Hulu Could Be the Answer to Shrinking Disney+ Engagement
As Disney prepares to fully knit Hulu into the Disney+ streaming app, the Mouse House’s leadership has made clear that they’re hoping the move will help boost engagement on the company’s flagship streamer.
Binge vs. Weekly? Amazon Release Strategy Belies the Binary Debate
The debate over binge vs. weekly release strategies has been a mainstay of the streaming landscape for years.
How Streaming Series Cancellations Have Changed Post-Peak TV
Faced with the end of streaming’s glory days and roiled by twin guild strikes, Hollywood was being forced to seriously rethink its priorities.
Bundles Give Disney More Pricing Power Than Its Streaming Rivals
SVOD price hikes have become so commonplace you can practically set your watch to them — and in Disney’s case, that’s pretty much literal.
Google’s Gemini Smart TVs Are an Advertising Tool, Not an AI Revolution
Earlier this month, manufacturer TCL began rolling out Google TV sets featuring Alphabet’s AI assistant Gemini.
How Peacock Just Changed the Game for Streaming Sports Bundles
After a long period of sitting on the sidelines, Peacock has finally entered the bundling game.
ESPN-Fox Bundle Aims to Transform Cable Nets for the Streaming Era
If traditional media companies can’t save the cable bundle, perhaps they can re-create it in the aggregate.
Do Long Gaps Between Seasons Hurt or Help Series?
If consumers have benefited from the rise of streaming TV, they’ve also suffered from at least one irritating side effect: ever-lengthening breaks between seasons of their favorite shows.
Is Hulu’s Next Phase a New Start — or the Beginning of the End?
Disney announced last week that Hulu will be “fully integrated” into the Disney+ app in 2026, folding the storied streamer into the Disney Bundle. But does the demise of the Hulu app mean the beginning of the end for Hulu as a brand?
Why NBCUniversal’s Sports Cable Network Launch Isn’t So Shocking
Less than four years after the NBC Sports Network disappeared from the cable TV lineup, its corporate parent could be getting back in the game.