Announcing Variety Original Streaming Charts Presented by Luminate
Variety to start exclusively publishing Luminate’s new streaming viewership data as weekly charts
LOS ANGELES, February, 29, 2024 – Variety, Hollywood’s leading provider of entertainment business news, and Luminate, the entertainment industry’s trusted partner for data and insights, have teamed on a data venture designed to bring transparency to viewership levels and rankings for original streaming TV shows and movies.
The partnership will include the March 24th launch of two weekly top 10 charts, one covering original TV programs and the other, films produced for streaming platforms. The data will be fueled by Luminate’s new Streaming Viewership (M) product that tracks viewing across a 2.5 million smart TV panel, along with proprietary and public title engagement signals. The TV and film charts will be published weekly on Variety.com and data from Luminate will be incorporated into other Variety platforms as well as Variety’s reporting on TV ratings and audience measurement.
“We anticipate that the Variety Original Streaming Charts will be a game-changer for the entertainment industry and are pleased that Luminate recognizes Variety as the home for this data,” said Dea Lawrence, Variety Chief Operating and Marketing Officer. “There is a tremendous need for transparency around streaming viewership and we are excited to offer our audience, the largest audience of any entertainment business news site, this service.”
For the first time, original streaming charts data will be available without a premium subscription, providing industry professionals readily available insights. While other media sources can cite Luminate’s streaming viewership data, only Variety will have the right to publish charts using this data. Each week Variety’s esteemed editorial team will provide insights and analysis to accompany the charts.
“Data transparency surrounding SVOD viewership remains a pressing issue within the entertainment industry. After two years of development, we are eager to provide this valuable information to all relevant parties with our new Streaming Viewership product, and we are grateful to Variety for being our official partner in delivering that data to the public each week,” said Mark Hoebich, EVP/Head of Film & TV, Luminate. “Having already proven our reliability with our more than 30 years working with Billboard to fuel their iconic music charts, we’re confident that the information we are sharing in these new charts will help unify the industry for a singular reference point surrounding streaming viewership.”
With the partnership, Luminate will serve as Variety.com’s primary streaming viewership data source for original content measuring total minutes watched across the leading U.S. streaming platforms, including AMC+, Amazon Prime, Apple TV+, Discovery+, Disney+, Hulu, Max, Netflix, Paramount+, and Peacock. The information comes from Luminate’s new Streaming Viewership (M) product, which deploys more than two years of data science modeling combined with public and private data sources, and proprietary entertainment metadata for contextual reference. The product, now operating in Beta, will launch in the general market later this year. Learn more and inquire about accessing a demo of the product here.
About Variety:
Variety is the #1 entertainment news brand. Now celebrating 119 years of award-winning breaking news reporting, insightful award-season coverage, must-read feature spotlights, and intelligent analysis of the industry’s most prominent players, Variety remains the most trusted source for the business of global entertainment. Read by a highly engaged audience of industry insiders, executive level professionals and decision makers, Variety’s multi-platform content coverage expands across digital, mobile, social, print, as well as podcasts, branded content, data, events and summits. Variety is the vital read in every entertainment capital. *Comscore Media Metrix Top 100 Ent News, October 2022. Variety is a subsidiary of PME TopCo., a joint venture between Penske Media Corporation and Eldridge.For more information, please visit www.variety.com.
About Luminate:
Luminate is the preeminent entertainment data and insights company, unleashing access to the most essential, objective, and trustworthy information across music, film and television, with data compiled from hundreds of verified sources. Today, the company maintains its more than 30-year legacy of accurate storytelling by powering the iconic Billboard music charts, while also acting as the premiere database for the television and film industries. Working closely with record labels, artists, studios, production companies, networks, tech companies, and more, Luminate offers the most valued source of comprehensive, independent, and foundational entertainment data that drives industry forward. Luminate is an independently operated company and a subsidiary of PME TopCo., a joint venture between Penske Media Corporation and Eldridge. Visit luminatedata.com for more information.
Penske Media Corporation:
PMC is a leading independent global media and information services company whose award-winning content attracts a passionate monthly audience of more than 310 million. Since 2004, Penske Media has been a pioneer in digital media and a platform innovator, reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Deadline, Variety, Rolling Stone, The Hollywood Reporter, Billboard, WWD, SHE Media, Robb Report, Sportico, BGR, ARTnews, Art in America, Fairchild Media, and Spy.com, among many others. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth and courage. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. To learn more about PMC, our 2% Foundation, and our portfolio of brands, please visit www.PMC.com.
