Country, Latin & World Music equal how much of US Audio streaming?

By Jaime Marconette
, Sr. Director Music Insights & Industry Relations
Sr. Director Music Insights & Industry Relations
December 12, 2023
— 2 min read
By Jaime Marconette
, Sr. Director Music Insights & Industry Relations
Sr. Director Music Insights & Industry Relations
December 12, 2023
— 2 min read

With only a handful of chart weeks left in the year, the music industry’s most impactful trends of 2023 are now firmly in view. At Luminate we’re hard at work finalizing our 2023 Year End Music Report for publication on Wednesday, 1/10/24, to share insight and data on these trends. With topics ranging from Global genres to the impact of streaming trends, music at the movies, and more, we can’t wait to share how the data shaped up in 2023. RSVP here for the livestream webinar at 10amPT/1pmET on Wednesday, 1/10/24.

As today’s Tuesday Takeaway marks our final installment of the year, we wanted to share an update on the fastest growing core genres in the US through week 49 (chart week ending 12/7/23). As it stands, the core genres of Country, World Music (which includes K-Pop, Afrobeats, J-Pop and more) and Latin have risen above the rest in terms of year-over-year On-Demand Audio (ODA) streaming growth. Considering that overall ODA streaming in the US currently shows a 12.8% increase through this time last year, each of these genres came within striking distance of doubling the growth rate of the industry.

2023's Fastest Growing U.S. Genres Thru Week 49 (On-Demand Audio Streaming). Country: +23.8% Year-Over-Year Growth, +19.5B ODA thru Week 49. Latin: +23.6% Year-Over-Year Growth, +18.2B ODA thru Week 49. World Music: +23.4% Year-Over-Year Growth, +5.0B ODA thru Week 49.

Additionally, Country, World Music and Latin have combined for 222.6B total ODA streams so far this year, or just under 1 in every 5 US ODA streams as they have amassed 19% of the industry total through week 49.

This marks the last Tuesday Takeaway of the year. Thank you for reading and we’ll see you on Tuesday, January 2, 2024!

[Sign up for our Year-End Webinars]

CLICK HERE to join us on January 10, 2024 at 10amPT/1pmET

…And Just Announced!

CLICK HERE to join us January 11, 2024 at 10am CET/6pm JST/KST for our First-Ever Global Year-End Webinar

Join us for Luminate’s first-ever Global Year-End Music Webinar, set to provide an in-depth look at the data that defined the top trends throughout the international music market in 2023. Hosted by Helena Kosinski, VP, Global, Luminate, the virtual event will also give attendees a special look at Luminate’s new data platform, which now offers country-level streaming data for 50 different markets.

Upcoming

By Eliud Mburu
June 18, 2024
— 3 min read

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