KreatorsNetwork has acquired exclusive licensing rights to Luminate’s global music streaming data in Korea
LOS ANGELES, CA – APRIL 16, 2025 – Today, Luminate, the entertainment industry’s most trusted data and research partner, and KreatorsNetwork, a data-driven music company based in South Korea, announced their new partnership. The new agreement provides the latter with an exclusive license to sell and distribute Luminate’s global music streaming data, along with the company’s consumer insights and enhanced metadata solutions via Luminate’s all-new music platform CONNECT in South Korea.
Speaking on the news, Luminate CEO Rob Jonas said, “At Luminate, we are dedicated to working with partners across the entertainment industry at a global level, helping them to make data-informed decisions in an ever-evolving media landscape. We’re glad to enter this new partnership with KreatorsNetwork. which allows us to amplify our service within such an influential and forward-thinking international market.”
Steve Shin, CEO of KreatorsNetwork added, “After serving K-pop labels for the past 5 years via data-driven promotional strategies, we are confident that Luminate’s expertise will help us pave the way for the Korean music industry’s move to the next phase of global expansion.”
The news comes at a time when global music activity continues to grow at record paces. In their 2024 Year-End Music Report, Luminate’s streaming music data, which fuels the iconic Billboard music charts, revealed that global music streaming reached a new high last year, with On-Demand Audio (ODA) streams reaching an impressive 4.8 trillion, increasing year-over-year by 14%. While growth remained steady in the U.S., consumption surged in emerging markets with ODA streaming in ex-U.S. territories growing at a faster rate of +17.3% compared to the U.S. growth rate of +6.4%. Asia experienced the most significant rise in premium (paid for) streaming, growing its share by 10.7% year-on-year, when compared to total markets of other continents, and South Korea was among the top ten country-level markets for premium streaming growth with +14.7% year-over-year.
ABOUT LUMINATE
Luminate is the entertainment industry’s most trusted data partner, unleashing access to the most essential, objective, and trustworthy information across music, film and television, with data compiled from hundreds of verified sources. Today, the company maintains its more than 30-year legacy of accurate storytelling by powering the iconic Billboard music charts, while also acting as the premiere database for the television and film industries, which includes fueling Variety’s Streaming Originals Charts. Working closely with record labels, artists, studios, production companies, networks, tech companies, and more, Luminate offers the most valued source of comprehensive, independent, and foundational entertainment data that drives industry forward. Luminate is an independently operated company and a subsidiary of PME TopCo., a joint venture between Penske Media Corporation and Eldridge.
ABOUT KREATORSNETWORK
KreatorsNetwork is a data-driven artist services company based in Seoul, Korea specializing in digital music distribution and artist promotion.
From growing new acts to supporting established K-pop veterans, KreatorsNetwork takes pride in empowering K-pop companies and independent musicians to build data-driven strategies for domestic and international promotion. Currently, KreatorsNetwork is focused on building global expansion strategies for K-pop labels.
KreatorsNetwork is looking to share their knowledge of the Korean music industry and gain insight into the US and larger global music industry in order to facilitate the globalization of Korean music across all levels.
MEDIA CONTACTS
LUMINATE
Jimmy Harney, jharney@luminatedata.com
KREATORSNETWORK
Abi Raymaker, abi@kreatorsnetwork.com
