As part of the annual Indie Week event held by the American Association of Independent Music (A2IM) in New York last week, Luminate’s Haley Jones and Chris Muratore joined IndieDojo’s Bill Wilson for a presentation assessing the state of this vibrant segment of the industry.
The headline: Independent music is enjoying strong market share, accounting for 35% of total music consumption* in the U.S. year to date, according to Luminate data. The indie share of album sales is even larger, representing 40% of overall album sales year to date.
Country, Latin, Jazz and Dance/EDM songs from indie labels outpace the overall on-demand audio streaming indie label share of 35%, with all comprising more than 39% of their respective genres’ streams.
While hip‑hop and pop still dominate overall share, the fact that independent artists in these four other genres command nearly two‑fifths of all streaming traffic highlights their continued growth.
Fans are listening to independent-label artists more than ever. In recognition of the continued democratization of music, Luminate teamed with A2IM to introduce A2IM Star Certification, a new program that this year recognized 36 independent records that reached significant sales benchmarks.
Want to learn more about what Luminate shared at A2IM or better understand how to access this data yourself? Click here to download the full presentation from Indie Week.
Source:
* Albums w/ TEA w/ SEA On-Demand Audio
