Live Music Landscape: Current Insights & Trends

By Jaime Lefkowitz & Grant Gregory
, Jaime Lefkowitz is Director, Media, Entertainment, Technology and Grant Gregory is Manager, Insights
Jaime Lefkowitz is Director, Media, Entertainment, Technology and Grant Gregory is Manager, Insights
September 24, 2024
— 2 min read
By Jaime Lefkowitz & Grant Gregory
, Jaime Lefkowitz is Director, Media, Entertainment, Technology and Grant Gregory is Manager, Insights
Jaime Lefkowitz is Director, Media, Entertainment, Technology and Grant Gregory is Manager, Insights
September 24, 2024
— 2 min read

In recent years, concerts and live events have seen record-high revenues and attendance, breathing much-needed life into a sector that teetered on collapse during the pandemic. But this rapidly shifting market landscape has also presented numerous challenges, from trying to grapple with the surge of consumer demand post-pandemic — what some have called “Revenge Spending” — to inflationary effects on ticket price sensitivity among consumers.

42% median growth in local streaming volumes the week of a concert. Source: custom analysis using Luminate Music Connect and Billboard's Boxscore data.

As the live events vertical continues to adapt, we want to walk industry stakeholders through some of the trends we’ve seen emerge over the last several years. We’ll also dig into the findings of a report co-authored by Luminate and Billboard that found concerts yield a median 42% growth in local/in-market streaming during the week of an event (among many other things). Tomorrow — Wednesday, September 25, 2024 — you can join key members of the Luminate team along with Billboard’s Senior Charts/Data Analyst Eric Frankenberg for a live webinar where we’ll discuss:

  • Broader trends in consumer behavior that are worth keeping an eye on, like who’s going to concerts — and how that’s changing
  • Findings from a report produced earlier this year, in collaboration with Billboard, diving into the interrelationship between streaming and live events. Specifically, we’ll be exploring:
    • The impact of live events on local/short-term and national/long-term growth in streaming for an artist
    • How Luminate’s data can help bookers, agents and promoters make smarter decisions when planning tours

We’ll end the webinar by making our best guess as to what the market can expect — or should be wary of — heading into the 2025 concert season.

Join us to gain a deeper understanding of how these trends can help you maximize your impact in the industry.  RSVP Here.

Upcoming

By Jessica Woodby-Denema & John Murphy
October 8, 2024
— 3 min read

More Stories

Let Luminate unleash your most essential data

Get our newsletters!

Explore Our Range of Products

As entertainment’s preeminent data and insights company, our services unlock the most trustworthy information across music, film and television.

Interested in Luminate Music?

Request a demo for our subscription-based music platform or our data management and matching services.

Interested in Luminate Film & TV?

Inquire about our verified film & TV metadata and DEI entertainment information and resources.

Interested in Luminate Insights?

Inquire about consultative services available in global research, audience insights and brand marketing across all entertainment.