The Growing Streaming Power of Female Artists

By Jaime Marconette
, Sr. Director Music Insights & Industry Relations
Sr. Director Music Insights & Industry Relations
January 16, 2024
— 2 min read
By Jaime Marconette
, Sr. Director Music Insights & Industry Relations
Sr. Director Music Insights & Industry Relations
January 16, 2024
— 2 min read

Last week, Luminate released our 2023 Year-End Music Report detailing music’s most impactful trends and data with a focus on both the US and Global industry. One of the trends we noted in the report is the growth in streaming share of Female artists in the U.S.

With hugely impactful releases from artists like Taylor Swift, SZA, Miley Cyrus and others, the On-Demand Audio streaming volume of Female artists in the U.S. was up +4.2 share points in 2023 to 30.4% of streaming*. Though there was a dip in 2022 from 2021 in share, this is part of a larger trend in recent years as the streaming of Female artists has risen from 24.1% of volume in 2019 to its 5-year high notched in 2023.

Streaming Share by Gender Identity Within Top 500 U.S. Artists. Streaming share of Women within Top 500 Artists +4.2 percentage points (ppts) over 2022.

In fact, in the U.S. last year, women held down three of the Top 5 most-streamed songs, and then when expanding out, 7 of the Top 15.

Most-Streamed Songs, 2023. Women held down three of the Top 5 Songs streamed via on-demand audio. 1: 'Last Night' by Morgan Wallen with 1.01B U.S. ODA in 2023. 2: 'Kill Bill' by SZA with 802.6M U.S. ODA in 2023. 3: 'Something in the Orange' by Zach Bryan with 656.1M U.S. ODA in 2023. 4: 'Flowers' by Miley Cyrus with 634.4M U.S. ODA in 2023. 5: 'Snooze' by SZA with 550.8M U.S. ODA in 2023.

Want to learn more about global trends in streaming and other impactful insights in music last year? Download Luminate’s 2023 Year-End Music Report now and explore the interactive version here.

Source:
*Based on On-Demand Audio streaming of the Top 500 U.S. artists in 2023

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— 3 min read

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