Last week on Friday, March 15, at South By Southwest in Austin, Luminate CEO Rob Jonas delivered a featured presentation detailing the top data trends in both music and Film & TV. The presentation, Top Entertainment Trends for 2024: What the Data Says, covered topics ranging from changes in music streaming to the rise of foreign content in music as well as in Film & TV, and provided an update on the Global Track Streaming Pyramid that was highlighted in his 2023 SXSW presentation. Here are 10 of the biggest stats from Jonas’ presentation.
- It Was All A Stream: 4.1T Global On-Demand Audio streams in 2023, +22% vs. 2022
- Growing Global: The streaming of English language content in the U.S. has decreased by -3.8 percentage share points since 2021 as Spanish language content increases +3.8 percentage share
- Audience Discovery: 46% of U.S. Gen Alpha Music Streamers are active on YouTube Shorts
- Super Fans and Their Superpower: Super fans spend 68% more money on music each month than the average U.S. music listener
- The Longer Lifespan of Content: 48% of audio streaming in the U.S. last year came from music released between 2019 and 2023
- The Power of Female Artists: Music streaming from female artists increased 4.2 percentage sharepoints in 2023
- The Circle of Live: Live music events make up 62% of monthly music spend amongst U.S. music listeners
- Cleaning the Mess of Metadata: “Everybody has the right to be named Drake and everyone has the right to create a song called ‘One Dance’”
- Mindfulness & Music: 3-4% of tracks ranked 100-120K can be classified as NEARS
- The Head, The Tail…The Whole Thing: 103.5K new ISRCs were delivered to DSPs each day in 2023, +10.8% vs. 2022
Want to learn more? Download Jonas’ full Top Entertainment Trends for 2024: What the Data Says presentation here.
Source:
Rob Jonas / Luminate, Top Entertainment Trends for 2024: What the Data Says
