What are Millennials looking for this Record Store Day?

By Scott Ryan
, EVP, Commercial
EVP, Commercial
November 21, 2023
— 2 min read
By Scott Ryan
, EVP, Commercial
EVP, Commercial
November 21, 2023
— 2 min read

With Black Friday (11/24) this week kicking off the home-stretch of the 2024 gift-buying season, it’s an important time to remember the music Super Fans in your life.

Physical music purchasers (those who buy vinyl / CDs / cassettes) are 128% more likely to be Super Fans than the average US music listener. Super fans are those who engage with artists and their content in 5 plus different ways. Luminate Insights US Music360 Consumer Research Study

Availability of physical music in the US has continued to grow across a wide range of locations to meet consumers wherever they choose to buy. These retailers include: Mass Merchant (including Target, Walmart and more); Chain retailers (Urban Outfitters, Barnes & Noble and more); Internet Mail Order (Amazon, online shipping divisions like Target.com, Walmart.com and more); Direct-to-Consumer (artist/label official online stores); Non-Traditional (retailers that occasionally sell music alongside other goods); and brick and mortar Independent music retailers.

Independent music retailers, whose core business focus is the sale of physical music, continue to have music fans circling Black Friday as a key date in the yearly music-buying calendar as this coincides with Record Store Day, a promotion pairing indie retailers with a series of exclusive and special edition releases.

Who’s most likely to be found scouring the bins this Friday? Luminate consumer research data shows it’s actually Millennial music buyers that are most passionate about limited edition drops. In fact, our research shows these listeners are +255% more likely to cite “Collection of special edition music format” as important to them when deciding what form of music to purchase compared to the average US consumer. They’re even +28% more likely to say this when compared to the average vinyl listener.

Millennial vinyl listeners are 255% more likely to cite 'Collection of special edition music format' as important to them when deciding what form of music to purchase compared to the average US consumer. Luminate Insights US Music360 Consumer Relation Study

Interested in joining other physical music buyers this Friday to celebrate Record Store Day? Check out the list of participating artists and stores HERE on the official Record Store Day website to find your local retailer.

Source:
Super Fans are those who engage with artists and their content in 5+ different ways
Luminate Insights US Music360 Consumer Research Study

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By Grant Gregory
April 16, 2024
— 3 min read

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