Only from Luminate, this index incorporates proprietary audience data, social media data and the same, exclusive Luminate data that powers the Billboard charts, then renders a ranking of today’s most influential talent.
Far more than a popularity contest, the Luminate Index incorporates both commercial success factors and first-party behavioral and attitudinal data that indicate each individual’s impact on consumers and their potential impact on consumer brands.
1
Taylor Swift
100
2
Bruno Mars
98
3
Lady Gaga
94
4
Snoop Dogg
93
5
Elton John
93
6
Adele
92
7
Eminem
91
8
Rihanna
89
9
Shakira
89
10
Dolly Parton
88
Source: Luminate Artist & Genre Tracker Q4 2024, Music Consumption and Social Data
The Luminate Index is a composite metric meant to provide labels, brands and agencies an understanding of the depth, breadth and affinity of an artist’s fandom among U.S. consumers. The five unique components below each contribute to the composite score.
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