Only from Luminate, this index incorporates proprietary audience data, social media data and the same, exclusive Luminate data that powers the Billboard charts, then renders a ranking of today’s most influential talent.
Far more than a popularity contest, the Luminate Index incorporates both commercial success factors and first-party behavioral and attitudinal data that indicate each individual’s impact on consumers and their potential impact on consumer brands.
1
Lady Gaga
100
2
Bruno Mars
100
3
Elton John
96
4
Adele
96
5
Ariana Grande
95
6
Rihanna
94
7
Shakira
94
8
Eminem
94
9
Taylor Swift
92
10
Snoop Dogg
92
Source: Luminate Artist & Genre Tracker Q2 2025, Music Consumption and Social Data
The Luminate Index is a composite metric meant to provide labels, brands and agencies an understanding of the depth, breadth and affinity of an artist’s fandom among U.S. consumers. The five unique components below each contribute to the composite score.
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