Only from Luminate, this index incorporates proprietary audience data, social media data and the same, exclusive Luminate data that powers the Billboard charts, then renders a ranking of today’s most influential talent.
Far more than a popularity contest, the Luminate Index incorporates both commercial success factors and first-party behavioral and attitudinal data that indicate each individual’s impact on consumers and their potential impact on consumer brands.
1
Taylor Swift
100
2
Adele
92
3
Beyoncé
91
4
Elton John
90
5
Rihanna
90
6
Eminem
89
7
Shakira
88
8
Ariana Grande
88
9
Lady Gaga
88
10
Dolly Parton
87
Source: Luminate Artist & Genre Tracker Q3 2024, Music Consumption and Social Data
1
Rihanna
100
(+10)
2
Taylor Swift
97
(-3)
3
Eminem
95
(+6)
4
Ariana Grande
94
(+6)
5
The Weeknd
93
(+10)
6
Beyoncé
93
(+2)
7
Post Malone
90
(+11)
8
Drake
89
(+7)
9
Kendrick Lamar
89
(+11)
10
Adele
86
(-6)
Source: Luminate Artist & Genre Tracker Q3 2024, Music Consumption and Social Data
The Luminate Index is a composite metric meant to provide labels, brands and agencies an understanding of the depth, breadth and affinity of an artist’s fandom among U.S. consumers. The five unique components below each contribute to the composite score.
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