Only from Luminate, this index incorporates proprietary audience data, social media data and the same, exclusive Luminate data that powers the Billboard charts, then renders a ranking of today’s most influential talent.
Far more than a popularity contest, the Luminate Index incorporates both commercial success factors and first-party behavioral and attitudinal data that indicate each individual’s impact on consumers and their potential impact on consumer brands.
1
Bruno Mars
100
2
Lady Gaga
100
3
Elton John
96
4
Adele
96
5
Ariana Grande
95
6
Rihanna
94
7
Mariah Carey
94
8
Taylor Swift
94
9
The Weeknd
92
10
Shakira
92
Source: Luminate Artist & Genre Tracker Q4 2025, Music Consumption and Social Data
The Luminate Index is a composite metric meant to provide labels, brands and agencies an understanding of the depth, breadth and affinity of an artist’s fandom among U.S. consumers. The five unique components below each contribute to the composite score.
Thank you! Please click the button below to download.
As entertainment’s preeminent data and insights company, our services unlock the most trustworthy information across music, film and television.
