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Determining which demographics to target and tailoring campaigns to resonate with them is essential. Leveraging Luminate’s audience insights helps teams pinpoint engaged listeners and craft messaging that drives excitement and ticket purchases.
Selecting the right cities, venues, and dates can make or break a tour. Luminate’s market consumption data provides actionable insights into where fans are most engaged, enabling teams to route tours effectively and price tickets appropriately for each market.
Tour planning and market insights leverage several strategies to maximize success. Artist indexing identifies regions where an artist's music is most consumed, while artist cohorts analyze similar artists to predict demand and venue fit for emerging talent. Streaming trends help guide routing and scheduling by pinpointing high-demand markets. Business development insights track artist and genre growth to identify high-potential opportunities for future tours.
Market-based pricing, supported by Luminate’s real-time data, helps stakeholders meet demand while minimizing scalper margins. For example, aligning initial ticket prices closer to secondary market values has shown to improve fairness and fan satisfaction.
Verified Fan Presales Programs like Verified Fans and platforms like AXS help artists ensure tickets go to genuine attendees. Insights from Luminate help refine these programs by highlighting the platforms fans are most likely to be in.
For the live music industry, the ultimate goal is to create unforgettable experiences for fans while supporting artists and stakeholders. Luminate’s data-driven insights empower the industry to strike the right balance between accessibility, profitability, and fairness, ensuring a sustainable future for live entertainment.
By pricing shows properly and leveraging tools like demand forecasting, segmentation, and market analysis, artists and promoters can navigate the complexities of ticketing with confidence, putting the fans first without sacrificing financial success.
Request a demo for our subscription-based music platform or our data management and matching services.
As entertainment’s preeminent data and insights company, our services unlock the most trustworthy information across music, film and television.
Inquire about our verified film & TV metadata and DEI entertainment information and resources.
Inquire about consultative services available in global research, audience insights and brand marketing across all entertainment.
Inquire about our verified film & TV metadata and DEI entertainment information and resources.
Inquire about consultative services available in global research, audience insights and brand marketing across all entertainment.
