Earlier today in Japan, Helena Kosinski, Luminate’s VP of International, delivered a presentation for a private Luminate event detailing key music consumption trends and developments in the Japanese music market. Along with details including Japan’s rank as the 7th largest music market based on Total On-Demand (Audio + Video) streams, Kosinski explained how J-Pop is growing outside of Japan as well as the spending habits of these ex-Japan listeners.
While J-Pop makes up 64.4% of all Pop-music listening in Japan, the subgenre makes up less than 10% of the Pop listening in many other Asian markets. For example, it makes up 4% of all Pop listening in the Republic of Korea and 3.8% in Thailand. Yet, Luminate Insights international consumer research demonstrates why these listeners are so valuable in terms of the opportunity to maximize revenue and grow the genre.
As J-Pop grows outside of Japan, understanding the consumer habits in various territories is critical to finding new fans and sustaining revenue while acquiring a music consumption foothold in these markets.
SOURCE:
LUMINATE COUNTRY-LEVEL CONSUMPTION DATA
LUMINATE INSIGHTS MUSIC 360: 2023 (U.S.), 2022 (The Republic of Korea, Thailand)
