‘Fallout’ Series Return Highlights Tricky Cross-Media Truth 

Media Analyst

December 24, 2025
— 3 min read

Media Analyst

December 24, 2025
— 3 min read

When the second season of the Amazon series Fallout premieres today, a unique distribution arrangement via Samsung Gaming Hub will accompany it. Consumers can access the first season of Fallout for free, while season two can be streamed through a Prime Video subscription and, most importantly, a video game within the franchise, Fallout 76, can be played through the hub’s Xbox app.

It’s certainly convenient for the latest media formats of a franchise like Fallout to be available in one easily accessible smart-TV display. Achieving reciprocal engagement from format to format is the challenge.

Graph of Fallout streaming viewership for 2025. From 0 to 20million.

Throughout 2025, updates to Bethesda’s Fallout 76 online game never quite impacted the series’ streaming performance, according to Luminate Streaming Viewership (M) data. 

Rather, a notable spike came in May after the show’s third-season renewal and second-season premiere date announcement, another spike in late August coincided with the first teaser trailer, and a full trailer in November caused viewership to surge dramatically.

That isn’t a knock on Fallout 76; however, the franchise’s mainline releases are what the show draws from most. While not an outright adaptation of any game title, the Fallout show’s story is canonical with the games and has changed locales from a destroyed Los Angeles in the first season to the New Vegas desert in season two, the eponymous location of 2010’s Fallout: New Vegas. Even more, the mysterious Mr. House character from that game is now part of the show.

Bar chart displaying budgets per series for game related episodes. Ranging from 20million to under 5 million.

But as much as Amazon shells out to make Fallout’s live-action, shot-on-film aesthetic and action feel as immersive as the medium from which the show originated, the core game series is on an abnormally long hiatus. Fallout 4, the last main entry, turned a decade old in 2025, while Fallout 5 is planned but far from anything beyond conceptual development.

Bethesda Game Studios, which became part of Xbox owner Microsoft when its parent ZeniMax was acquired in 2021, kept the next Fallout sequel on the back burner in order to get Starfield done in 2023. 

It now has to finish a new Elder Scrolls, which has no release window and was absent from the Game Awards’ many trailer reveals last week. AAA games at the scale of these titles typically take five or more years to make and are prone to multiple release delays.

Obsidian Entertainment, which developed New Vegas and the first Fallout game, is also part of Xbox, maintaining a high output of releases since its 2019 sale to Microsoft. Still, it has focused on launching new IP including The Outer WorldsAvowed and Grounded, the last of which has a sequel in early access.

Even if Obsidian could theoretically take a new Fallout title on its plate, the sheer degree of cost cutting, studio closures and layoffs across Microsoft Gaming after it acquired Call of Duty owner Activision Blizzard for $75 billion makes it unlikely any studio there has room for a property as large as Fallout’s open-world experiences.

Xbox’s availability on practically every device one can think of does make Fallout an ideal IP for cross-media synergy. But maximizing the show’s hit status without a new release in sight underscores the harsh reality of balancing big-budget projects across mediums.

Upcoming

By Robert Steiner
February 3, 2026
— 3 min read

More Stories

Intelligence
How ‘Love Island’ Helped NBCU Reinvent the Lead-in for the Streaming Era
Read article
Music
Recording Academy CEO Harvey Mason jr. on AI’s Future in Music
Read article
Film & TV
How Netflix’s Streaming Dominance Ebbed in 2025
Read article

Let Luminate unleash your most essential data

Get our newsletters!

Explore Our Range of Products

As entertainment’s preeminent data and insights company, our services unlock the most trustworthy information across music, film and television.