It’s almost Valentine’s Day, that special spot on the calendar where we cram a year’s worth of love and appreciation into a single 24 hours! So, what better way to celebrate your sweetheart than by going big and cranking up the romance to 10? That being said, not all of us are fortunate enough to be happily coupled up. According to Luminate’s U.S. Music 360 study, 36% of the U.S. general population are single*, so whether we’re going on a first date or are still in the early stages of getting to know someone, one question likely remains: How do I possibly not screw this up? Don’t worry, friends — we’ve got you covered. The way to the heart is through music!
A person’s favorite music genre says more about them than some may think. Through our U.S. Music 360 study, we can uncover a lot of interesting data that might just help you plan the perfect Valentine’s Day date. For example, if your significant other is an Oldies fan, they may enjoy a weekend getaway or road trip, as they are 34% more likely to travel within the country. If that feels like a better gesture for your next V-Day together, you might consider a visit to a museum or art gallery — Oldies fans are 40% more likely than the general population to enjoy it.
If your date is a fan of Pop, we recommend a night out at the movies, given that Pop fans are 50% more likely to visit a movie theater compared to the general population. Additionally, Pop fans are 52% more likely to care about LGBTQ+ rights, so you could consider engaging in some neighborhood activism or even going to a drag show to support the LGBTQ+ performers.
Additionally, we have Hip-Hop/Rap fans, who are 33% more likely to be single. If your date happens to be a Hip-Hop/Rap fan, this fandom reports being more on the active side. Since they are 57% more likely to play sports, we recommend setting up a date where you both engage in some healthy competition like bowling or go-karts, or even playing a mutually enjoyed sport one-on-one — Hip-Hop/Rap fans could make a great match for those who love to stay active.
In all seriousness, understanding your date’s music preferences can help you plan a memorable and thoughtful Valentine’s experience. By tapping into the deeper connections that music creates, you can skip the awkward moments and connect on a more meaningful level. Take a cue from their playlist and let music guide you toward the perfect date.
SOURCE:
“Singles” are defined as “Single, never married”
Luminate Insights Consumer Research Data: U.S. Music 360 2024
