How Many Units are Needed to Rank on the Billboard 200?

By Jaime Marconette
, VP, Music Insights & Industry Relations
VP, Music Insights & Industry Relations
July 2, 2024
— 2 min read
By Jaime Marconette
, VP, Music Insights & Industry Relations
VP, Music Insights & Industry Relations
July 2, 2024
— 2 min read

U.S. music consumption in 2023 showed strong growth as metrics like On-Demand Audio (+12.7%) and Albums w/ TEA w/SEA On-Demand (+12.6%) equivalents grew year-over-year compared to 2022. Along with this growth, the average number of equivalent album units needed in order to reach a specific position on the Billboard 200 albums chart increased as well. In fact, more equivalent album units were needed to place on the chart at No. 200 in 2023 as well as hit several other marks, including a No. 10 chart position that needed an average of 38.4k average equivalent album units each week. And while each of the rank positions in the chart below needed more units in 2023 than they did in 2022, the aforementioned No. 10 ranking needed 27% more equivalent units than it did in 2022 when the average No. 10 ranked album required 30.3k units.

Average equivalent album units needed to reach specific ranks on Billboard 200.

This year, in general, fewer album equivalents are needed to reach specific rank thresholds than were needed in 2023. However, the trend in recent years shows that the No. 200 album in 2024 needs on average 13% more album equivalent activity than it did in 2021 when it took 6.7k units to land at No. 200. So while it is requiring more album equivalent activity to rank on the Billboard 200, the activity in 2023 was still particularly strong.

Source:

Luminate Music Consumption Data

Upcoming

By Jimmy Doyle
July 12, 2024
— 4 min read

More Stories

Let Luminate unleash your most essential data

Explore Our Range of Products

As entertainment’s preeminent data and insights company, our services unlock the most trustworthy information across music, film and television.

Request a demo for our subscription-based music platform or our data management and matching services.

Inquire about our verified film & TV metadata and DEI entertainment information and resources.

Inquire about consultative services available in global research, audience insights and brand marketing across all entertainment.

Interested in Luminate Music?

Request a demo for our subscription-based music platform or our data management and matching services.

Interested in Luminate Film & TV?

Inquire about our verified film & TV metadata and DEI entertainment information and resources.

Interested in Luminate Insights?

Inquire about consultative services available in global research, audience insights and brand marketing across all entertainment.