New Agreement Adds Music Streaming Metrics from Fortnite Jam Tracks to Luminate’s Industry-Leading Music Data Platform CONNECT
LOS ANGELES, CA – APRIL 30, 2025 – Today, Luminate, the entertainment industry’s most trusted data partner, and Epic Games, a leading interactive entertainment company, announced a new partnership to add music streaming data from Fortnite’s Jam Tracks to Luminate’s data platform, Connect. Fortnite Jam Tracks will now be part of the “Interactive On-Demand” streaming metrics on Luminate’s database.
Games like Fortnite are playing an increasingly important role in how people discover, consume and stream music off-platform. According to Luminate’s 2024 mid-year report, select tracks included in Fortnite Festival announcements showed an average lift of 8.7% in on-demand audio streaming the day after the announcement compared to the day before. Luminate’s 2024 Year-End Music Report further underscored the close connection between gaming and music consumption. The report showed streaming upticks for Snoop Dogg, Eminem, Ice Spice and Juice WRLD as a result of their participation in Epic Games’ Fortnite Remix, a month-long music campaign in November 2024.
Speaking on the announcement, Rob Jonas, CEO, Luminate said, “Luminate is committed to serving the entire entertainment ecosystem with valuable data and insights. In today’s increasingly transmedia landscape, where technology is blurring the lines of content and fan experiences across platforms, it’s more important than ever to understand engagement and audience trends in the gaming space and how they overlap with music consumption. We’re witnessing the rise of interconnected experiences, and understanding how audiences interact with these across games, music, and other mediums is crucial. We’re delighted that our new partners at Epic Games understand this need, and we look forward to developing this partnership as the convergence of music and gaming evolves.”
Emily Levy, Director, Music, Talent & Influencer at Epic Games adds, “This partnership with Luminate will enable artists to unlock even more value from bringing their music to Fortnite. Music in Fortnite gives players an authentic way to experience iconic songs through self-expression, creation, discovery and play. We look forward to continuing to work with the music industry to tap into unique and immersive ways to connect with new and existing fans.”
Please note: Interactive On-Demand streams from Fortnite’s Jam Tracks are currently not a Billboard chart-eligible metric.
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ABOUT LUMINATE
Luminate is the entertainment industry’s most trusted data partner, unleashing access to the most essential, objective, and trustworthy information across music, film and television, with data compiled from hundreds of verified sources. Today, the company maintains its more than 30-year legacy of accurate storytelling by powering the iconic Billboard music charts, while also acting as the premiere database for the television and film industries, which includes fueling Variety’s Streaming Originals Charts. Working closely with record labels, artists, studios, production companies, networks, tech companies, and more, Luminate offers the most valued source of comprehensive, independent, and foundational entertainment data that drives industry forward. Luminate is an independently operated company and a subsidiary of PME TopCo., a joint venture between Penske Media Corporation and Eldridge.
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Jimmy Harney, jharney@luminatedata.com
