Music Goes to the Movies!

By Alexandra Chan
, Customer Success Associate
Customer Success Associate
January 30, 2024
— 3 min read
By Alexandra Chan
, Customer Success Associate
Customer Success Associate
January 30, 2024
— 3 min read

Earlier this month Luminate published the 2023 Year End Music Report – an in depth analysis of the most impactful music trends of 2023. One of the trends mentioned in the report was the emergence of concert films making their way into movie theaters during the 4th quarter of last year. Some examples of concert films released in 2023 include Taylor Swift: The Eras Tour, Talking Heads: Stop Making Sense, and Renaissance: A Film by Beyoncé. Below is an overview of the Opening Weekend Box Office and On-Demand Audio (ODA) streaming data for each of these films:

2023 Concert Films Box Office and Streaming. 'Talking Heads: Stop Making Sense': Opening weekend from 9/29/23 to 10/1/23; M U.S. Box Office Opening Weekend; .2M Worldwide Box Office (as of 12/28/23); 2.7M (+11.7%) U.S. On-Demand Audio Streams Opening Weekend; 5.2M (+11.0%) Global ODA Streams Opening Weekend. 'Taylor Swift: The Eras Tour': Opening weekend from 10/13/23 to 10/15/23; .8M U.S. Box Office Opening Weekend; 0.3M Worldwide Box Office (as of 12/28/23); 150.0M (+21.3%) U.S. On-Demand Audio Streams Opening Weekend; 361.7M (+14.3%) Global ODA Streams Opening Weekend. 'Renaissance: A Film by Beyoncé': Opening weekend from 12/1/23 to 12/3/23; .8M U.S. Box Office Opening Weekend; .9M Worldwide Box Office (as of 12/28/23); 26.2M (+76.6%) U.S. On-Demand Audio Streams Opening Weekend; 58.1M (+48.9%) Global ODA Streams Opening Weekend.

One contribution to their Global streaming and box office success was the fact that these films were released both domestically and internationally on the same day. For example, Taylor Swift’s On-Demand Audio streams grew by +52.6% in the US, and +42.5% globally when comparing the 3 weeks pre and post Eras Tour film release. During the same time period, Taylor Swift experienced growth in Total On-Demand Streams (audio + video) outside of the US, with significant increases in the U.K. (+44.0%), the Philippines (+27.6%), and Mexico (+29.9%).

Taylor Swift U.S. and Global On-Demand Audio (ODA) Streams

Why Are Concert Films Successful?
Theatrical release of concert films in movie theaters have the ability to bring music fans together and allow them to still experience a concert if they did not have the chance to see it in person. According to Luminate Insights’ Music 360 consumer research, movie theater goers are +70% more likely to have attended a live concert in the last 12 months when compared to the General US population. In addition, live concert goers are +76% more likely to go to a movie theater in the next 3 months. This all leaves us wondering if the successful theatrical releases from Beyoncé, Taylor Swift, and Talking Heads are a sign of more to come.

For more on 2023’s most impactful trends in music, download Luminate’s 2023 Year-End Music Report here. You can also watch the recording of last week’s webinar here.

Upcoming

By Noah Elwell
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— 3 min read

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