Setting the Mood with Music

By Alexandra Chan
, Customer Success Associate
Customer Success Associate
June 27, 2023
— 3 min read
By Alexandra Chan
, Customer Success Associate
Customer Success Associate
June 27, 2023
— 3 min read

Over the last decade, there has been increased dialogue surrounding mental health conditions, with more musicians and artists joining the discussion. Music is known to be a tool for improving one’s mental health through elevating one’s mood and enhancing focus – but what genres are fans listening to improve their mood? What other activities are music fans doing to improve their mental health? These are some of the topics we will cover during this week’s Tuesday Takeaway.

The chart below shows wellness activities that various types of fans engaged with over the last 12 months, compared to the U.S. average. According to Luminate Insights’ U.S. Music 360 research data, roughly two-thirds of listeners participated in some sort of exercise in the last year. Although entertainment fans in general participate in more wellness activities than the U.S. average, music and movie fans are the least engaged among them.

Personal Wellness Activities Fans Have Engaged With in the Last 12 Months: 1. Exercise - U.S. Average: 59% - Music Listeners: 63% - Movie Fans: 64% - Sports Fans: 68%. 2. Meditation/Mindfulness - U.S. Average: 27% - Music Listeners: 29% - Movie Fans: 29% - Sports Fans: 31%. 3. Self-Help Content - U.S. Average: 20% - Music Listeners: 21% - Movie Fans: 21% - Sports Fans: 22%. 4. Therapy, Counseling or Other Professional Mental Health Care - U.S. Average: 18% - Music Listeners: 20% - Movie Fans: 20% - Sports Fans: 20%. 5. At-Home Spa Treatments - U.S. Average: 17% - Music Listeners: 17% - Movie Fans: 17% - Sports Fans: 19%.

While Music Fans are not as engaged in wellness activities, they are more likely to be utilizing music to elevate their mood – especially the younger generations. According to Luminate’s U.S. Music 360 conducted in Q1’23:

  • Gen Zers are +39% more likely than the average music listener in the US to “strongly agree” that they listen to music to help forget about current events that stress them out.
  • Gen Zers are +41% more likely and Millennials are +36% more likely to agree with the statement that they listen to music to help them overcome personal or emotional challenges

To better understand this, let’s look at listeners of some genres and how they engage with music in order to set a particular mood. Looking at the chart below, it is evident that listeners of music with higher BPMs turn to music when they want a lift in energy, and listeners of lower BPMs do the same when they want to feel more relaxed.

Percentage Genre Listeners Looking to Set a Particular Mood via Music: Mood: Energetic - EDM Listeners 65%. Mood: Calm - Jazz Listeners 62%. Mood: Nostalgic - Indie Rock Listeners 59%. Mood: Focused - New Age Listeners 47%.

Overall, music is multifunctional and plays an integral role in the everyday lives of listeners. As mental health is a universal issue, we hope that artists continue to support causes as such and encourage their fan bases to take steps to improve their wellbeing through activities such as exercise, therapy, and music listening. 

What will be the 2023 Song of the Summer?

With summer officially kicking off last week on June 21st, we compiled a list of the top 5 songs in US On-Demand Audio streams for the week ending 6/22/23, which collectively garnered over 113.8 million On-Demand Audio streams! Comparing that group to one another shows that Morgan Wallen’s “Last Night” has just over 27% of the top 5 share as these songs vie for 2023 Song of the Summer. Will one of these be known as this year’s song of the summer or will a new candidate emerge in the coming weeks?

A pie chart is shown with the title 'Top 5 U.S. On-Demand Audio Songs Week Ending 6/22/23' with a subtitle '114M Total Combined ODA Streams for all 5 Tracks - Share Calculated as a Portion of This Total'. The data represented in the chart is as follows: Morgan Wallen, 'Last Night' 27.3%. Eslabon Armado, 'Ella Baila Sola' 19.4%. Luke Combs, 'Fast Car' 19.3%. Lil Durk f. J. Cole, 'All My Life' 17.5%. Gunna, 'fukumean' 16.6%.

For questions about Luminate Music Connect, Music 360 consumer research data or how to access the data, please visit luminatedata.com.

Upcoming

By Jimmy Doyle
July 12, 2024
— 4 min read

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