Which Classic Love Songs are Streamed the Most on Valentine’s Day?

By Jaime Marconette
, Sr. Director Music Insights & Industry Relations
Sr. Director Music Insights & Industry Relations
February 13, 2024
— 2 min read
By Jaime Marconette
, Sr. Director Music Insights & Industry Relations
Sr. Director Music Insights & Industry Relations
February 13, 2024
— 2 min read

Pickup the flowers, grab some chocolates, and throw on a few classic love songs. Tomorrow is Valentine’s Day and each year a set of love-song standards jump up the On-Demand Audio (ODA) streaming ranks in the U.S. as people soundtrack their day.

Last year, Elvis Presley’s iconic “Can’t Help Falling in Love” rose from the #1,099 song one week before Valentine’s Day to #605 in U.S. ODA rank the week ending 2/16/23 as it picked up over 600k audio streams. The song also gained 1.1m ODA streams that same week throughout all territories to land at #659 globally with 6m streams.

Elvis Presley's 'Can't Help Falling in Love' U.S. On-Demand Audio (ODA) Streams. A chart displays a slight peak from 1.5 million to just under 2.0 million streams on 01/19/21, followed by a peak up to just under 2.5 million on 02/16/23, followed by a sharp decline and evening out to around 1.5 million streams.

Interestingly, when ranking songs by their week-over-week ODA percentage change during the week of Valentine’s Day in 2023 – and filtering for those released before 2000 with the all-important word “love” in the title – Elvis’s “Can’t Help Falling in Love” is the most-streamed at 2.4m and shows the fourth biggest spike, jumping 35% over the week before. However, in terms of the largest week-over-week growth, it’s Percy Sledge’s “When a Man Loves a Woman” that experienced the sharpest uptick with a 42% gain.

Top 10 Classic Love Songs (songs released before 2000 with the word 'Love' in the title) ranked by weekly percentage change during the week of Valentine's Day 2023. Rank 1: 'When A Man Loves A Woman' by Percy Sledge released 1966 in R&B/Hip-Hop with 662K on-demand audio streaming during the week of Valentine's Day 2023 and +42.4% week-over-week ODA growth. Rank 2: 'Endless Love' by Diana Ross and Lionel Richie released 1981 in R&B/Hip-Hop with 595K on-demand audio streaming during the week of Valentine's Day 2023 and +39.2% week-over-week ODA growth. Rank 3: 'Because You Loved Me' by Celine Dion released 1996 in Pop with 642K on-demand audio streaming during the week of Valentine's Day 2023 and +35.5% week-over-week ODA growth. Rank 4: 'Can't Help Falling In Love' by Elvis Presley released 1961 in Rock with 2.4M on-demand audio streaming during the week of Valentine's Day 2023 and +34.9% week-over-week ODA growth. Rank 5: 'I Love You Always Forever' by Donna Lewis released 1996 in Pop with 467K on-demand audio streaming during the week of Valentine's Day 2023 and +34.9% week-over-week ODA growth. Rank 6: 'I Will Always Love You' by Whitney Houston released 1992 in R&B/Hip-Hop with 1.3M on-demand audio streaming during the week of Valentine's Day 2023 and +28.2% week-over-week ODA growth. Rank 7: 'I'll Make Love To You' by Boyz II Men released 1994 in R&B/Hip-Hop with 749K on-demand audio streaming during the week of Valentine's Day 2023 and +21.8% week-over-week ODA growth. Rank 8: 'I Just Called To Say I Love You' by Stevie Wonder released 1984 in R&B/Hip-Hop with 596K on-demand audio streaming during the week of Valentine's Day 2023 and +20.4% week-over-week ODA growth. Rank 9: '(Your Love Keeps Lifting Me) Higher and Higher' by Jackie Wilson released 1967 in R&B/Hip-Hop with 819K on-demand audio streaming during the week of Valentine's Day 2023 and +18.7% week-over-week ODA growth. Rank 10: 'The Power of Love' by Celine Dion released 1993 in Pop with 422K on-demand audio streaming during the week of Valentine's Day 2023 and +18.6% week-over-week ODA growth.

Whether it’s the holiday period each year in December or other key dates like 4th of July, music listeners share their experience through key songs that also reveal consumer mood and insights. According to our most recent U.S. Music 360 consumer research study, 63% of all music streamers report listening to music so that they can feel happy. And nearly 1 in 2 music streamers (46%) who listen to Oldies at least once per month are also 24% more likely to cite “nostalgia” as a reason for doing so when compared to the average U.S. music listener. Understanding how music listening changes throughout the year is key to aligning related marketing activities.

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By Grant Gregory
April 16, 2024
— 3 min read

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