Luminate's comprehensive research reports answer the entertainment industry’s most crucial questions using original data and expert analysis.

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Hollywood
Exodus

Released May 28

  • Exclusive 2022-24 Luminate survey data on evolving consumer entertainment preferences
  • The phenomena of “immersive” media — Vision Pro, VR, autonomous vehicles and more
  • Spotting media trends before they soar, from China-based “vertical series” to the advent of AR glasses

Hollywood
Exodus

Released May 28

• The effects of California’s new tax credit expansion are starting to materialize but still hazy. • Beyond L.A., many key hubs are struggling as production remains depressed, while others are finding ways to thrive. • Amid a turbulent, profoundly changed economic landscape, Hollywood’s new normal looks smaller and more diffuse.    

The State
of FAST

Released April 22

  • Free ad-supported streaming faces an economic crisis fueled by channel bloat and an excess of advertising inventory.
  • FAST remains heavily anchored to older demographics, with younger viewers unwilling to accept a cable-like format.
  • An aggressive pivot is required to maximize revenue and transform FAST into a deliberately cultivated destination.

Generative AI
in Entertainment

Released March 17

  • The music industry is facing competition risk from AI tracks, while film and TV pursue production changes affecting labor
  • U.S. media consumers are increasingly uncomfortable with AI use to fully or partly create music, movies and TV shows
  • Entertainment industries are confronting problematic AI impacts with lawsuits, licensing and partnerships
 

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