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Released September 18

  • Exclusive 2022-24 Luminate survey data on evolving consumer entertainment preferences
  • The phenomena of “immersive” media — Vision Pro, VR, autonomous vehicles and more
  • Spotting media trends before they soar, from China-based “vertical series” to the advent of AR glasses


Released August 20

• MUSIC: While some artists still use traditional album rollouts, others are staging more novel releases to cut through the noise. • MUSIC: A successful album release can be anything from a musician’s multifaceted “era” to a strategically timed surprise drop. • TV: Series debuts must choose between an episodic schedule or a binge-style release, which both work but for different audiences. • TV: Extended breaks between seasons, particularly for streaming-exclusive shows, can prove to be an asset or a detriment.


Released July 23

• Consumers are more wary of than interested in engaging with AI-assisted media content, though some are ambivalent. • Willingness to engage with AI-assisted media differs dramatically by age, with the starkest divides among young people. • Music listeners and movie/TV viewers are most uncomfortable when AI fully generates content or replaces human performance.

AI & Media
Audience Attitude

Released July 23

$499

  • Consumers are more wary of than interested in engaging with AI-assisted media content, though some are ambivalent.
  • Willingness to engage with AI-assisted media differs dramatically by age, with the starkest divides among young people.
  • Music listeners and movie/TV viewers are most uncomfortable when AI fully generates content or replaces human performance.

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Luminate shares full analyses of global music markets revealing more about the local music listeners and trends shaping and changing the market.

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