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Released July 23

  • Exclusive 2022-24 Luminate survey data on evolving consumer entertainment preferences
  • The phenomena of “immersive” media — Vision Pro, VR, autonomous vehicles and more
  • Spotting media trends before they soar, from China-based “vertical series” to the advent of AR glasses

AI & Media
Audience Attitude

Released July 23

$499

  • Consumers are more wary of than interested in engaging with AI-assisted media content, though some are ambivalent.
  • Willingness to engage with AI-assisted media differs dramatically by age, with the starkest divides among young people.
  • Music listeners and movie/TV viewers are most uncomfortable when AI fully generates content or replaces human performance.


• After years of unprecedented growth, the global live music industry settles into a new post-pandemic “normal.” • Fans remain passionate about concerts and festivals even as ticket prices increase across the board. • Artists are now implementing unique strategies to dominate the touring box office.

Hollywood
Exodus

Released May 28

$499

• The effects of California’s new tax credit expansion are starting to materialize but still hazy. • Beyond L.A., many key hubs are struggling as production remains depressed, while others are finding ways to thrive. • Amid a turbulent, profoundly changed economic landscape, Hollywood’s new normal looks smaller and more diffuse.  

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