U.S. consumers are getting more skittish about generative AI being used to either fully or partially create the music they listen to.
The September 2025 wave of Luminate’s U.S. Entertainment 365 consumer survey shows interest and comfort have declined from levels the same survey indicated in May.
Overall, U.S. consumers tend to be less interested in engaging with media if it’s been created with the help of generative AI than would be more interested. Greater disinterest holds true across each media type, including music (44% less interested vs. 24% more) and film and TV (43% vs. 24%).
Older consumers are still the least likely to be interested in music produced with gen AI. But the youngest consumers in Gen Alpha and Gen Z saw the most notable declines in interest compared with the May results, with shares rising among those less interested (+6 pp) and falling among those more interested (-4).
Various uses of generative AI in song creation show a similar trend, with music listeners more likely to feel uncomfortable with AI being used in the music they listen to than would be comfortable with it.
Looking just at this higher proportion of respondents who would be uncomfortable with gen AI being used in song creation, increases in those expressing discomfort spanned every generation and every use considered. Yet again, Gen Alpha and Gen Z showed the most significant (double-digit) point increases relative to other age demos, reaching parity with Boomers and Gen X.
Consumer acceptance will likely change over time as people become more knowledgeable or directly experienced with gen AI’s capabilities for content creation as well as its legal and ethical challenges.
As of September, 84% of U.S. respondents say they are aware of generative AI, 55% have used a generative AI application, and 44% use it either regularly (19%) or occasionally (27%), per our survey.
In May 2025, Luminate’s Entertainment 365 survey featured questions about generative AI for the first time, tracking consumer awareness, adoption and perceptions toward use of the technology in media content creation. The survey is conducted quarterly.
