Revealed exclusively from Luminate CEO Rob Jonas’s presentation at Billboard Latin Music Week 2023 in Miami, this Latin Music Report shares the latest findings that shed light on the Latin genre’s ever-growing place in the U.S. market place through both a cultural and commercial lens.
Luminate, formerly MRC Data, is excited to announce the release of Japan Music 360, the flagship consumer insight survey, which provides an in-depth view of the music landscape in Japan. Apart from the standard report, the results are also available on a web-based interactive dashboard for the first time, allowing users to customize and filter in real time with key Japanese audiences at their fingertips.
Luminate’s Spotlight on Physical Music Consumers is a case study of our soon-to-be released Music 360 consumer insights analysis.
Luminate is excited to announce the first ever Middle East & North Africa Music 360 study. These markets now join the flagship consumer insight survey, which provides an in-depth view of the music landscape across the world. This study covers the unique behaviors, needs, and desires of the Egypt, Saudi Arabia, and UAE music audience.
Today, Luminate released a flagship consumer insight study focused on Australia. This study provides an in-depth view of the music landscape in Australia.
The results are available on a web-based interactive dashboard that allows users to customize and filter in real time with target Australian audiences at their fingertips.
Luminate, formerly MRC Data, is excited to announce the return of Canada Music 360, the flagship consumer insight survey, which provides an in-depth view of the music landscape in Canada. This is the first time we have conducted this study since the pandemic started and reveals how COVID-19 has changed the Canadian landscape.
The second track of the FMPJ (the Federation of Music Producers Japan) New Year Conference was centred around Japanese artists and how they expand their audience globally. Helena Kosinski, VP, Global at Luminate presented exclusive insights for Japanese artists’ success outside Japan and suggestions on how to grow an artist’s fans. Download the presentation below to learn more.
This year, NY:LON Connect put the spotlight on Africa for the second time in the event’s history. Already the source of so much great music, and with many markets that are poised for rapid growth, Helena Kosinski, VP Global Luminate, opened up the session with a presentation focusing on what is happening in Africa, how African music is performing on the global stage, and a deeper look at the Afro-Pop fan. Download the presentation below to learn more.
In the final study of the spotlight on the biggest music markets in Latin America, Luminate released insights diving deeper into music fans in Chile, Colombia, and Argentina. Similar to Mexico and Brazil, music is a top priority among online consumers in all three countries (Music Listenership: Chile 90%, Colombia 91%, Argentina 92%).
When planning your tour dates, be sure to make a stop in Brazil!
Brazil’s population (214M) accounts for roughly one-third of the total population of Latin America and the Caribbean. Brazil is also a musical country boasting nearly 90% music listenership across online consumers. The number of music listeners even outpace the total population in other countries we’ve studied including Mexico and Japan, making Brazil a huge market for all things music. Events are central to life, too, and roughly one-third of online consumers state that “live events” are important in their lives.